Advertising & Marketing Resources

The strategies are defined by whether the focus is on new or existing products and new or existing markets:1. Market Penetration Strategy2. Market Development Strategy3. Product Development Strategy4. Diversification Strategy

Product, Proce, Promotion, Place and People

Market planning is the process of organizing and defining the marketing aims of a company and gathering strategies and tactics to achieve them. Top Market Planning Concepts are: Market Segmentation and Target Markets, Budget, Marketing Mix and Customer Relationship Management (CRM)

As the number of people shopping online continues to grow exponentially,
eCommerce is changing and expanding rapidly. We’ve compiled a list of the most critical facts and figures so you can get a sense of the huge trends that are set to impact the industry in 2022 and beyond. Whether you’re an experienced eCommerce brand or just getting started, you can use this data to fine-tune your marketing strategies and stay one step ahead of your competition.

Some of the overarching goals that market research can help organizations accomplish, include: making important business decisions, securing investments and funding, determining new business opportunities, and even avoiding business failures

eCommerce activity has seen a huge jump over the past two years, with the pandemic forcing more of us to find alternative means to browse and buy, due to lockdowns, store closures and other restrictions.

That’s accelerated the already rising trend towards online shopping, which now looks set to remain a key focus for some time, with new variants causing more outbreaks, increasing concerns about a return to physical interaction.

With that in mind, it’s worth noting what the latest eCommerce trends tell us about evolving consumer preferences, and how your business can align with such to maximize your opportunities.

Market research is defined as the process of evaluating the feasibility of a new product or service, through research conducted directly with potential consumers. 

SWOT Analysis, Porter’s five forces, Strategic Group Analysis, Growth Share Matrix, Perpetual Mapping

A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies. By doing this, you can create solid business strategies that improve upon your competitor’s.

Direct Mail, Tele marketing, Email Marketing, Text (SMS) Marketing, Leaflet marketing using letterbox drops and handouts, Social media marketing, Direct selling

Direct marketing is a type of promotion that entails communicating information on a product, service, or company directly to the customers.

Don’t Sound Like a Telemarketer, Play the Numbers Game, Planning is Everything, Work out What Floats your Prospect’s Boat, Get Some Training, Wear Some Armour, Handle Objections, Build Momentum, Motivate Yourself to Motivate Others, Ask Good Questions

Telemarketing is the process of selling products or services over the telephone. Businesses sometimes refer to it as “inside sales” or “tele-sales.”

BarkBox’s Audience Understanding, Brooklinen’s Wordplay, Bellroy’s Corporate Copy, Death Wish Coffee’s Process Description, etc

This video is a non-stop, actionable copywriting crash course.

Copywriting is the art and science of writing copy (words used on web pages, ads, promotional materials, etc.) that sells your product or service and convinces prospective customers to take action.

Business to Business, Business to Consumer, Mobile commerce, Facebook Commerce, Customer to Customer, Customer to Business, Business to Administration, Consumer to Administration

Ecommerce, or electronic commerce, refers to transactions conducted via the internet. Every time individuals and companies are buying or selling products and services online they’re engaging in ecommerce. The term ecommerce also encompasses other activities including online auctions, internet banking, payment gateways, and online ticketing.